Contract & Audit:
This officially kicks off our partnership. With the paperwork done, we’re set to begin building or updating your brand. I start by digging into all of your current channels to see what’s working and where things can evolve.
Project Kickoff:
Once we know where we’re heading, we can kick things off by talking timeline and setting expectations. Together we’ll go through our plan so you can ask any process or philosophy questions you may have.
Build Our Audience:
You can’t build a brand without knowing your audience. We will establish a foundation by answering three key questions: What problem do you solve? Who do you solve it for? Why does this matter to your customers? Building functional audience profiles will give us a through line that will guide all of our work moving forward.
Set The Foundation:
From here, we are set to create inspiration that captures the essence and core elements of your business with two directions of verbal and visual mood boards. We’ll walk through the boards together to discuss which direction best captures your brand vision.
Build The Brand:
Once all of the groundwork is laid, the fun can begin. I will create a fully tailored brand that will be a first swing at what your business could become. After I pitch the brand, your team will have the space to give me feedback on what you’re loving and what might need tweaking so the look and feel can be fine-tuned.
Refine The Brand:
With your feedback in mind, I can bring an even sharper vision of your brand to life. We will walk through the updates together to make certain everything aligns with your goals. Once your brand is polished and cohesive, we can celebrate and turn our attention to phase two of our work together.
Build Our Game Plan:
Once the celebration is through, it’s time to put on our strategic caps and get to work planning how to best bring your business into the world. This will include a complete recommendation of what channels to create for and a path forward toward meaningful connections with your audience.
Review, Adjust, & Carry On:
While this effectively concludes our work together, I will remain your team's biggest ally through quarterly meetings where we can get our hands dirty and talk through your misses, biggest wins, and paths we can take to continue the evolution of your business.